Role: Art Direction, Packaging, and Identity Design

The goal for this project is to create a packaging that solves an existing problem in the world. I chose to address an environmental problem related to online shopping, specifically clothes. As an online shopper myself, I've noticed a significant problem when purchasing clothes online: there's an overwhelming amount of unnecessary plastic packaging included with each order. This surplus of plastic makes me question its purpose and the environmental impact, especially considering that most of it will likely end up in landfills. In response to this issue, I've developed a solution: creating dissolvable packaging.

The branding ties into this idea of letting go. The crying cloud mascot represents release and emotional clarity, but also connects to the packaging’s function: it dissolves like a tear.